Senior Product Designer · AI & Data Experience

I design the intersection of AI, data products and business value.

I'm Hermano Ramos, a designer and consultant with over 10 years turning AI, data and complex processes into products people actually use — and that deliver measurable financial results.

R$ 30M
in operational savings from fraud detection in health reimbursements (SulAmérica)
+40%
projected efficiency with LLM/GenAI in prior authorizations (Seguros Unimed)
10+
years across business strategy, service design and emerging technologies
2
national awards: Vladimir Herzog Prize and ADG Graphic Design Biennial

Featured case studies

End-to-end case studies, from discovery to impact in production.

Other projects

Service, innovation and social impact

Meu Sócio (co-founder) · 2026 – Present

Meu Sócio — AI marketing agent on WhatsApp

Co-founder & Product Creator

0-to-1 product: an autonomous conversational agent that automates marketing and Instagram publishing through WhatsApp, with a Python backend built via AI-assisted engineering (Cursor).

  • AI agents
  • Conversational design
  • WhatsApp & Instagram API
  • Python

Marco da Moda de Pernambuco / NTCPE · 2026 – Present

Digital transformation for the textile and independent fashion sector

Technology & E-commerce Consultant

Operational diagnosis and consulting on e-commerce architecture, UX and digital presence, with generative AI routines to consolidate sales and invoicing data.

  • E-commerce
  • Generative AI
  • Governance & compliance

Kali Beleza Natural / Nuvem de Cachos · 2023 – Present

Omnichannel operations and rebranding

Operations, E-commerce & Branding Manager

End-to-end e-commerce rollout on the Tray platform integrated with marketplaces, financial management and strategic brand transition — also used as a sandbox for AI automations.

  • Omnichannel
  • Tray
  • Branding
  • Financial management

Coletivo Mutirão · Recife · 2018 – Present

UDHR 70 Years — illustrated edition of the Human Rights declaration

Contributor & Executive Producer

30 artists, 30 posters, 30 rights. Executive production of the exhibition and the illustrated publication of the Universal Declaration of Human Rights.

  • Honourable mention · 41st Vladimir Herzog Prize
  • 13th ADG Biennial 2019

SLOU Design / ENAP · FLACSO · 2020 – 2021

Future Scenarios for Brazil — immersive virtual exhibition

Researcher & UX Designer

Research, concept and interaction design of a virtual exhibition with in-browser parallax/3D navigation exploring future scenarios for Brazilian public service.

  • Immersive experience
  • 3D interaction
  • Foresight scenarios

Orbe Service Design Lab / SEBRAE-PE · 2021 – 2022

Sebrae/PE Model Agency — service redesign

Service Designer & Facilitator

Designed Sebrae Pernambuco's Model Agency: journey mapping, removal of service bottlenecks and Design Thinking workshops with leadership.

  • Service design
  • Customer journey
  • Workshops

Porto Digital / ABDI · SECTI-PE · FACEPE · 2015 – 2019

L.O.U.Co — expansion of the Industry 4.0 lab

Innovation Project Coordinator & Researcher

Executive coordination of the maker lab expansion contract via ABDI and technical specification of infrastructure (Apolo 235 and Cinema do Porto) for public funding calls.

  • Industry 4.0
  • Hardware prototyping
  • Public funding

5it Tecnologia da Informação / Chama Camisetas · 2008 – 2012

Faro and Fast Waiter — R&D funded by FACEPE

Co-founder and Product Owner

Won and delivered 2 public FACEPE grants for traceability and self-service products, plus a crowdsourced fashion e-commerce operation.

  • Innovation funding
  • Product ownership
  • E-commerce

Career path

10+ years across strategy, design and emerging technologies

From maker labs at Porto Digital to AI products for private healthcare inside the B3 ecosystem — with stops in digital transformation consulting and building autonomous agents from scratch.

Awards & recognition

  • Honourable Mention in Art — 41st Vladimir Herzog Prize

    Amnesty and Human Rights (2019) · illustrated UDHR edition, Coletivo Mutirão

    ↗ view project
  • Selected for the 13th ADG Brazilian Graphic Design Biennial

    2019 · editorial project and exhibition of the illustrated UDHR

  • Innovation funding awarded (FACEPE)

    Won and delivered R&D funding for the Faro and Fast Waiter products

Education

  • Master's in Design

    Federal University of Pernambuco (UFPE) · 2024

  • MBA in Innovation and Technology Management

    University of Pernambuco (UPE) · 2021

  • Bachelor's in Design

    Federal University of Pernambuco (UFPE) · 2011

  • Technologist in Systems Analysis

    Federal Institute of Pernambuco (IFPE) · 2005

Languages

  • Portuguese — Native
  • English — Intermediate (Upper Intermediate certificate: CEFR B2)
  • Spanish — Intermediate
  1. Technology & E-commerce Consultant

    2026 – Present

    Marco da Moda de Pernambuco / NTCPE

    Operational diagnosis and consulting on e-commerce architecture, UX and digital presence for independent fashion brands, with generative AI automations for budget management and tax compliance.

  2. Co-founder & Product Creator (AI agents)

    2026 – Present

    Meu Sócio

    Conceived and built an autonomous conversational agent for marketing automation via WhatsApp and Instagram, with a Python backend validated in pilot projects with local entrepreneurs.

  3. Operations, E-commerce & Branding Manager

    2023 – Present

    Kali Beleza Natural / Nuvem de Cachos

    End-to-end omnichannel operation on the Tray platform, cash-flow management and strategic rebranding, using the business as a testing lab for AI automations.

  4. Product Designer / UX Specialist (AI & Data Products)

    2022 – 2026

    Neurotech / Trillia [B3]

    Led UX and technical discovery for AI products in private healthcare: R$ 30M in savings at SulAmérica and an LLM proof of concept for prior authorizations at Seguros Unimed, with 40% projected efficiency gains.

  5. Service Designer & Process Facilitator

    2021 – 2022

    Orbe Service Design Lab

    Designed Sebrae/PE's Model Agency, mapping journeys and bottlenecks, and ran Design Thinking and co-creation workshops with leadership.

  6. Researcher & UX Designer

    2020 – 2021

    SLOU Design

    ENAP & FLACSO project: research, concept and experience design for an immersive virtual exhibition with in-browser parallax/3D navigation.

  7. Lab Specialist & Process Management

    2019 – 2022

    UNICAP · ICAM International School

    Capacity mapping and scheduling system for the Maker Pavilion, plus technical mentoring in physical prototyping for Engineering, Design and Architecture students.

  8. Project & Governance Coordinator

    2019 – 2021

    Instituto MeMaker

    Coordinated a multidisciplinary project between Accenture and Porto Digital: team building, work plans, vendor management and financial reporting.

  9. Contributor & Executive Producer

    2018 – Present

    Coletivo Mutirão

    Executive production of the illustrated Universal Declaration of Human Rights exhibition, awarded an Honourable Mention at the 41st Vladimir Herzog Prize.

  10. Innovation Project Coordinator & Researcher

    2015 – 2019

    Porto Digital

    Expansion of the L.O.U.Co. lab via ABDI, technical audio, video and projection specifications for SECTI-PE/FACEPE calls, and the MVP of the usability lab.

  11. Co-founder and Product Owner / Project Coordinator

    2008 – 2012

    Chama Camisetas / T-Now · 5it TI

    Won and delivered 2 FACEPE grants (Faro and Fast Waiter) and built a crowdsourced fashion e-commerce, covering requirements, checkout and logistics.

Skills

What I bring to the team

Strategy & Innovation

  • As-is/to-be process mapping
  • Business cases and feasibility
  • OKRs and KPIs
  • C-level stakeholder management
  • Design Thinking facilitation

Digital Products (PO/PM)

  • Product discovery
  • Backlog and prioritisation (Scrum/Kanban)
  • Functional and non-functional requirements
  • Information architecture
  • High-fidelity prototyping
  • Qual/quant research and usability testing

Generative AI & Automation

  • Conversational design (CUI)
  • Autonomous agent orchestration
  • LLM prompting (ChatGPT, Claude)
  • REST APIs (WhatsApp, Instagram)
  • AI-assisted Python (Cursor)

Tools & Platforms

  • Figma
  • Miro, Notion, Jira, Confluence
  • Tray E-commerce
  • Google Analytics
  • Power BI (conceptual)
  • Retail ERPs / e-invoicing

Let's talk

Ready to turn complex data into products that generate revenue?

I'm open to senior Product/UX Design roles in AI and data products — full-time, contract or consulting. I reply within 24h.

Recife-PE, Brazil — available for remote work